Mumbai / New Delhi, 14th April, 2026 — Nestroots, the contemporary furniture and home décor brand known for combining aesthetic design with everyday functionality, has announced the launch of its Accidental Damage Protection Program in partnership with Protega, a post-purchase protection and customer journey solutions platform.

The partnership introduces embedded accidental damage protection directly into the Nestroots online purchase journey, allowing customers to add protection plans seamlessly while shopping for furniture. The program is designed to protect customers against common accidental damage scenarios such as spills and stains, rips and tears, and structural damage, while ensuring an intuitive purchase experience from product page to checkout.

With the integration, protection is presented naturally across key customer touchpoints, including the product detail page, protection modal, and cart checkout, making it easy for customers to understand coverage, select a plan, and complete their purchase without friction.

Speaking on the launch, Soni Hegde, Managing Director, Protega, said:
“At Protega, our vision is to make post-purchase protection a seamless and value-adding part of every customer journey. Our partnership with Nestroots brings that vision to life in the furniture category by embedding accidental damage protection directly into the buying experience. This launch is not just about offering coverage — it is about building trust at checkout, reducing hesitation, and helping customers enjoy their homes with greater peace of mind.”

Commenting on the partnership, Chhavi Singh, Founder, Nestroots, said:
“At Nestroots, our focus has always been on delivering not just beautiful products, but a seamless customer experience. Partnering with Protega allows us to extend that promise beyond purchase, giving our customers greater confidence and peace of mind.”

The new program is expected to strengthen customer trust while also helping drive higher confidence at the point of purchase. By offering protection as a seamless add-on, the partnership supports a better ownership experience and enables Nestroots to continue delivering value well beyond the transaction. The launch also reflects a broader shift in modern retail, where post-purchase assurance is becoming an important part of the overall buying decision.

Protega’s embedded approach ensures that protection is not intrusive, but naturally built into the customer journey, enhancing both trust and conversion for brands while giving end customers a hassle-free way to safeguard their purchases.

About Nestroots
Nestroots is a furniture and home lifestyle brand focused on thoughtfully designed products that combine style, comfort, and functionality for modern homes.

About Protega
Protega is a post-purchase protection and customer journey platform that helps brands offer embedded protection programs designed to enhance customer confidence, reduce purchase hesitation, and improve the overall ownership experience.